Thursday, October 3, 2013

Top-Down Visual Processing

I choose a classic and nostalgic image to me, the ever recognizable Chutes & Ladders board game.
I Believe that this is a perfect image that implements the Top-Down Visual Processing we all use on a daily basses. we have been trained to read things from top left to bottom right, this board game utilizes that fact to its advantage, by marking the final goal to the top right to draw your attention to where you need to end up and/or how to win. when looking at the board we easily neglect to notice or pay attention to the starting location which is an important factor to the game. this board game also utilizes our ability to recognize color differences as the chutes are colored red which makes them pop out comparatively to the background and ladders. emphasizing the chutes also makes the players to also follow the curvy chutes as they cross the board.  by using red the designers drew from the notion that red means a warning or a "don't", like stop lights, stop signs, warning labels and etc. another trip that the designer of this board game implemented was segmenting the board into a grid system, making use focus on each square as we move our eyes across the board.
this board game utilizes many basic ideas and associations that are engrained into our society and our collective notions. 


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